I turned an idea from 150 likes to 1M likes in my first month creating content.
Building an Audience
1174 VIEWS
150 LIKES
First Post
12-02-2022
After posting the first video, I took a step back and analyzed the way I watched videos - asking what grabs my attention and what makes me invested.
It boils down to a few key features:
capturing the audience - immediate hook
laying out expectations - descriptive text
viewer investment - including a reference photo as a preview of the end result
satisfaction - showing the end result
Reworked Post
12-15-2022
After implementing those changes into a new, reworked version, I posted the Tiktok as I boarded a flight.
Landed with 300K+ views and 4000 new followers that day.
Day 1 Series
Ultimately, I took my learnings from this first video and created a viral series that helped grow my page from 300 to 150k followers.