OREO
As a kid, I used to get scolded for playing with my food. Thanks to Oreo, I got to tap into my inner child and girlhood and play on their socials, Tiktok and Instagram.
Role
Content Creator Intern
Agency
Dentsu Creative
Team
Andie Kent
Lorena Pedetti
OREO x Coca Cola
Oreo and Coca Cola needed a way to announce their new partnership in a way that feels relevant and exciting to today’s social media audience. I came up with a “Besties in a Photobooth” concept to showcase the friendship of the two brands, taking inspiration from a tradition I have between me and my friends. Social content production was handled by Coca Cola’s team, with this idea reached internally by both teams.
Reactive Moments
As a household name, Oreo has the power to shape and propel conversations in culture. I created reactive moments to maintain their relevance and playfulness on social media, taking my ideas all the way through the design, shooting, and editing process.
Charli XCX’s latest album “brat” had taken the internet by storm, with ‘brat girl summer’ and a viral Tiktok dance for her song “Apple.” We brought Oreo in the conversation by releasing a fake flavor, “Rotten Apple,” as included in the lyrics.
